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Old 07-03-2011, 02:17 PM   #1
Kazos

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Question In-Game Advertising: Survey/What do you think?

- "I have had permission off Rasher to post this", could a Mod please PM me so I could send them my links? Thanks a load! -

Hey I’m Matt, I'm a final year Marketing student from Northumbria University and I'm looking for gamers to give their opinions and if possible fill out a survey about 'Advertising Within Games'. Currently I can't post links, so no survey yet but I'll bump when I can post it!

“What do you think about adverts within games?”

Video games have had adverts within them for years, and though it’s hard to think of examples, they’ve been there. And very few people have actually stopped and asked gamers what they think – even when it has shown to be bringing in the brands and the games industry more revenue. Think of it this way, you’ve paid for your steeply priced game, you get home (or just download it), you stick it in your machine and then BAM advert for Pepsi on the wall over there.

On the flipside though, they’re only ads and they're rarely invasive - for now. But they’re there, making the gaming companies more money and passing none of it on! Even if you can’t think of any examples of when you’ve seen this, what does the of it idea make you think?

And even if you think there’s nothing in it; it’s a growing industry and ad’s are going to be appearing more and more! So long message short; what do you guys think about gaming? About the ads in games, the use of the revenue generated and what they could do that would make you think that they’ve gone too far!

More examples of adverts within games can be found here;
http://www.its-martindale.com/dissertation

So what do guys think?

My survey is here:
http://www.smart-survey.co.uk/v.asp?i=31218vgpry


Thanks for any help you guys can give me!

Matt

Last edited by Rasher; 07-03-2011 at 07:00 PM.
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Old 07-03-2011, 03:43 PM   #2
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Re: In-Game Advertising: Survey/What do you think?

Hi Mat

Send me the URL here and i will edit your post for you mate

Thanks
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Old 07-03-2011, 04:17 PM   #3
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Re: In-Game Advertising: Survey/What do you think?

Posted it on your profile, thanks!
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Old 07-03-2011, 07:05 PM   #4
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Re: In-Game Advertising: Survey/What do you think?

URLs added, if people could help out by taking part, that would be great.
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Old 07-03-2011, 08:19 PM   #5
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Re: In-Game Advertising: Survey/What do you think?

Hey Kazos,

Filled your survey out for you.

Good Luck with the Dissertation!
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Old 07-03-2011, 08:44 PM   #6
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Re: In-Game Advertising: Survey/What do you think?

Done
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Old 07-03-2011, 10:05 PM   #7
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Re: In-Game Advertising: Survey/What do you think?

Why only people under 35? I'm 52 and I've been playing games for longer than most gamers have been alive.
Do my opinions not count?
I'm offended tbh
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Old 08-03-2011, 01:55 PM   #8
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Re: In-Game Advertising: Survey/What do you think?

Hey, yeah Betty, I know it's sucky but I had to define an specific group of people when researching and so made conglomeration of who Massive ads (would link it if I could haha) and Gamasutra say (and I'd link what they say too!) are advertisable to via video games. I believe that its the older gamers that will have more experience with this anyway, if you've been here from when advertising in games started to appear, you're going to have a better opinion than some kid who plays COD 24/7 (no offence to any COD kiddies!). So yeah, I'm missing out with that exclusion =/

I'll add on my lit review in a month when I'm finished, it goes into crazy detail about the segmentation and definition of the sorts of gamers out there!

Thanks to those who've filled it out!

And thanks again to Rasher!
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Old 08-03-2011, 05:35 PM   #9
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Re: In-Game Advertising: Survey/What do you think?

oh well @ 43 im out of the loop too :/
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Old 08-03-2011, 07:04 PM   #10
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Re: In-Game Advertising: Survey/What do you think?

i understand where hes coming from totally.
and Marky, they he is after gamers, not people that think they can play games
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Old 10-03-2011, 08:30 PM   #11
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Re: In-Game Advertising: Survey/What do you think?

im hurt rasher
cut me to the bone
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Old 10-03-2011, 08:35 PM   #12
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Re: In-Game Advertising: Survey/What do you think?

ANother gamer out of it, Im 39...

But, if my opinion is useful.

I dont mind in game ads as long as they are unobtrusive, on billboards, poster on walls etc. As for actual video ads at the begining or at certain moments of scene change forget it.
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